Some see the world differently. For Susan Samarakone, CEO and Founder of CROOVO, it’s not just about seeing differently—it’s about seeing completely. With a global perspective shaped by living and working across continents, Susan has a unique ability to uncover the beauty, relationships, and opportunities that others might overlook.

Her career spans decades of building and transforming some of the largest medical aesthetics companies in the world. From strategy and structure to branding, training, and accountability, Susan has mastered the art of creating businesses that don’t just grow—they thrive.

CROOVO was born from this vision: to help businesses unlock their full potential by understanding their unique needs and crafting tailored strategies that deliver results. At CROOVO, we don’t believe in one-size-fits-all solutions. We dive deep into your business, uncovering its essence, challenges, and opportunities, and then build a roadmap to success.

This vision is amplified by Susan’s award-winning team—a group of innovators, strategists, and creatives who bring unparalleled expertise and passion to every project. Together, they deliver transformative results, combining global insights with precision to elevate your brand and drive measurable growth.

When you work with CROOVO, you’re not just hiring a marketing agency. You’re gaining a partner who sees your business in its entirety and is dedicated to helping it shine—powered by a team that’s as committed to your success as you are.